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Millionaires: Now Putting Themselves on Budgets?

By Paul Sullivan, New York Times

Someone with $100 million has nothing to fear, not even fear itself.

But not long ago, a client with such assets called and asked Bruce Bickel, her wealth adviser at PNC Wealth Management, to put her on a budget.

“She said we’ve never done this before, and we think we should,” said Mr. Bickel, managing director of private foundation management services at PNC. “It’s all relative. Their loss has put them in a fear response.”

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Print Date: 9/20/2020
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